Has it ever occurred to you that you can use social media to sell your house? Did you know that you can advertise whatever you like on platforms such as Facebook, Twitter, and Instagram? Did you also know that you can do it without spending a single dollar? If that’s something that interests you, then allow us to introduce to you the power of social media and how it can help you sell your house.
So with all that said, let’s begin.
List Your House Through Social Media
When you want to sell something, it’s all about getting it out there as much as possible. To do that, you will need to create a listing. Plenty of you are familiar with the many social media platforms. Some are even specially designed to cater to the real estate industry. Among the more popular ones are Facebook, Twitter, and Instagram. You can use these platforms to get your listing out there.
Regardless if you’re planning on using your personal account or create a business account, social media can help. By taking good photos of your house, you can create a post that everyone can see. What’s more interesting is that you can ask friends and family to share the post so that even more of their friends see it.
This is the power of social media. Since the primary role of these platforms is to connect you with others, there isn’t a better way to advertise your house for free.
Give It A Little Push
Maybe you don’t have that many friends on Facebook. Fear not as there are plenty of ways how you can boost the reach of your post. While the previous point talks about how you can do it for free, you can also pay so that others see it.
By creating a business account, you can sell your house much faster by paying for Facebook ads. Anyone that has ever used Facebook Ads Manager will tell you how easy it is to use the platform. The social media giant understands the potential it has, so it was only a matter of time before they come up with an ads manager platform where you can manage your paid ads.
To give your post a little push, all you need to do is create a post and then “boost” it. You can also create an ad specifically for your house, although that takes more time doing. Regardless, even if Facebook allows you to do it for free, you can always pay for it so that more people see it.
Schedule Open House Events
Much like posting photos of your house, you can also create an event. You can invite people to this event to come and see your property. This works the same as open houses, and real estate agents will tell you all about the importance of scheduling such an event.
By getting your event out there, more and more people will see it. The event allows potential buyers to come over and see what your house has to offer. However, you will have to get more creative with it considering that open houses are usually marketed weeks in advance. To do that, you will need to come back to the previous point and run ads for a week or two. You can also get up early and use Facebook Live to market the event each day. If you’re going with an agent, have them do it instead as real estate agents can amass hundreds if not thousands of followers.
Get the Real Estate Agent Involved
The great thing about real estate agents is that they do all the work. No doubt you might be tempted to fly solo, but that can be an obvious mistake. It is a real estate agent’s job to take care of the process from start to finish. Considering that this person is an expert, they will know the ins and outs of the industry. They will be tasked with marketing the house, attending open house events, and take care of the paperwork. It is also their job to “sell” your house. The faster they do it, the faster they’ll earn their cut.
But when it comes to social media advertising, your real estate agent can play an important role. They too can use their social profiles to advertise your house. Some homeowners even expect that. Considering that the more sales they make, the more money they make, it will work in their favor to do it much faster.
Real estate agents also like to brag whenever they close a sale. Since the vast majority of agents work for themselves, there isn’t a better way to get their name out there than through social media.
Social media can be a key component in helping you sell your house. Not only can it help get it out there, but it also allows you to run ads specially designed for house buyers. The impressive reach of platforms like Facebook, Twitter, and Instagram make it a no-brainer decision to use these platforms for real estate.