There are many ways how you can advertise your business. Although many people neglect the aspect of advertising, it is the most important factor to consider when needing to attract new customers.
We’re living in an age where we can use the internet as a means to solve all of our problems. And the internet is great for finding all kinds of useful tips. The internet can also be the primary venue to advertise your business. But you shouldn’t put all of your money into digital marketing, and instead, try to diversity your marketing strategy.
So if that’s something you want to do, you’re at the right place. In this article, we will look at the many ways how business owners can advertise their business. So with all that said, let’s start.
Google My Business
The first tip is related to the internet and one particular service called “Google My Business”. What this service does is essentially make it easier for business owners to set up their business on Google Maps and thus appear easier on Google searches.
Whenever you need a solution to a problem, you’ll usually turn your attention to the internet. And if your problem is needing new sunglasses, then you’ll do a Google search and look for brick and mortar as well as online businesses that sell sunglasses.
If you don’t have your business on Google Maps, then people won’t know how to find you. This is what “Google My Business” helps with. By creating a profile on the service, you will give customers more ways to reach you. You can also display plenty of useful information such as working hours, your phone number, email address, location, and directions on how to reach you.
Brochures and Flyers
One advertising trick you can do is return to the good old days of putting up brochures and flyers. While many of you might consider this one to be quite outdated, it most certainly isn’t. Plenty of businesses such as coffee shops will be more than willing to allow you to put up brochures and flyers. You can also launch a campaign of door-to-door handing out flyers in residential neighborhoods.
Since everyone is strictly focusing on online means to advertise their business, there isn’t a better offline method of doing just that than to put up brochures and flyers. One thing to take into consideration is that color printing can be somewhat expensive. So it might work in your best favor to do your research and find out who can print your flyers and brochures for the lowest price.
Like it or not, businesses must have social media profiles if they want to grow. Long gone are the days where only people use social media accounts for themselves. Nowadays, the vast majority of advertising campaigns are launched on social media. This is where the biggest budgets go and where family businesses have the most success.
Although social media ads can be quite expensive if you’re doing a thorough targeting, it will most certainly pay off if you do it right. Social media is so powerful that you can do anything from selling houses on Facebook to launching products and engaging with customers.
If you’ve never listened to a podcast before, where have you been for the past few years? Podcasts are great for the simple fact that they’re a new way to advertise your business or product. They’re so popular that nearly every successful entrepreneur has taken an interest in them. From launching their own podcasts to appearing as a guest on podcasts within their industries, there isn’t a better way to diversify your advertising platforms than this.
If you manage to get onto a quite small podcast, then you might even get a chance to do it for free. Since many podcast hosts are looking at new people to interview, finding smaller hosts to take you on might just be the move you need. They’re also great if you have quite a smaller marketing budget.
Giveaways can be online and they can be offline. But what makes them so great is that they attract customers. There was once a time where everyone was doing giveaways. While that has certainly toned down a bit in recent years, that doesn’t mean giveaways aren’t a viable method of advertising your business.
Considering that everyone wants to be given free things, people will relish the chance to try and win the big prize. If your business is quite new and doesn’t have many customers, then that will encourage them to enter even more. While there is little point in entering a Coca-Cola giveaway, there might be just enough motivation for people to enter your giveaway.
When it comes to advertising the giveaway, you can do it on social media and other digital channels. Ask them to share and comment on your post for a chance to win something in return.
Advertising your business has never been made easier. With all the access to information we have nowadays, we can find out all kinds of niche ways to effectively promote our businesses. And we hope that the 5 advertising tricks we talked about will serve you well when the time comes.